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Shoppers flock to smartphones - and not just for research

24 August 2016 at 16:29 by Paul Tissington

Almost two fifths of consumers see their mobile phone as the primary means by which they can carry out research on a particular product before deciding to purchase it, according to a new survey from xAd. Meanwhile almost a third of those questioned said that their handset of choice is now the only platform they rely upon when looking up items to see whether or not they are worthy of consideration.... Read full article »