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Boots mobile app helps staff meet customer needs

28 June 2016 at 12:45 by Sarah Collinson

The integration of mobile devices and services with the bricks and mortar retail experience is increasingly common. In many cases it is consumers who are being targeted with bespoke smartphone apps designed to enhance their next visit to high street stores. This has been a necessary move by retailers, not simply to combat the rise of safe shopping online but also to ensure that e-commerce and in-... Read full article »